Edward Macdonald, MCC
Chief Executive Officer
Edward Macdonald has been using life coaching to improve millennial professionalism, focus, and interpersonal skills for his entire career. Edward, known as Eddy to his friends and family, firmly believes in the power of the coaching process and knows that there has never been a more important time to utilize the coaching process to build leaders.
An enthusiastic and visionary member of the team, he draws from a broad range of experiences, having formally and personally studied a diverse range of coaching modalities. Edward currently holds six coaching certifications from the Applied Neuroscience Institute, The Center for Coaching Excellence, and Coach Training EDU. He holds the industry’s top credential as a Master Certified Coach through the International Coaching Federation, and continues to help clients achieve breakthroughs in all areas of life.
Chief Operating Officer
Brittany's passion is to help people align their thinking and their actions to move them more effectively towards their goals. Having worked with thousands of young adults, she is most inspired when helping people make the transition from young adult to young professional. Through classroom teaching, speaking engagements, developing course content and programs, one-on-one conversations, and coach training, she thrives on uncovering hidden talents and potential in young professionals.
Starting with an undergraduate in social sciences, Brittany has continued her career through several coaching certifications, including her credential as Master Certified Coach with the International Coach Federation. Additionally, she has enjoyed studying a wide range of people-helping disciplines through certifications in Risk Avoidance, Non-Violent Crisis Intervention, Leadership, and additional training in Applied Bioethics.
Chief Marketing Officer
Joshua is focused on helping clients discover their purpose, realize their unique sphere of influence, and maximize their impact. He enjoys mentoring young leaders and has guided numerous students through earning a degree, planning a career, and achieving a well-lived life.
Joshua holds a bachelor’s degree in communications with honors, as well as a Signature Leadership certificate. He is a certified Academic Life Coach and continues to study life coaching. In addition to being a skilled coach, Joshua is also a seasoned entrepreneur who loves the challenge and exhilaration of building ideas into realization. Though he originally hails from Massachusetts, he currently resides in Colorado where he is too far from the ocean for his taste. In his free time, Joshua enjoys sailing, good books, deep friendships, and adventure.
Professional Certified Coach
Carissa Gay has dedicated her career to coaching and developing leaders. She spent 15 years in the non-profit world before transitioning to a coaching role in the corporate and academic sectors. She is CEO of Courageous Leaders, a coaching and training firm specializing in leadership and career development, helping impact-minded professionals identify their personal brand and live it out with vision and courage.
She also serves as the Southeast regional trainer for Center for Coaching Excellence, where she trains managers and leaders in coaching skills that produce high-performing teams. Carissa has completed Bachelor's degrees English and Christian Education, and a Master's in Counseling. She also holds Professional Coach Certification from the International Coach Federation, as well as certifications in emotional intelligence, career management, and brain-based coaching, all a part of her mission to equip leaders of vision, courage, and significant impact.
Lauren Reins grew up in Portland, Oregon. She spent much of her life training to become a professional dancer. After attending the Edge Performing Arts Center Program in Los Angeles California on a scholarship, she worked all over the US as a professional dancer for nearly a decade. She then settled into Northern Nevada, earning her degree in Psychology from the University of Nevada where she was a member of the applied behavior analysis program.
After a few more years of teaching she decided to marry her two passions, teaching and psychology, to achieve wellness coaching certification. After getting her Wellness Coaching certification she started specializing in teens and young adults. She now lives in Seattle, WA, she is married and has 2 of her own children. She facilitates individual, group, and workshop sessions to identify strengths, face challenges, and set goals, for lifelong physical and mental wellness.
Sarah delights in working with professional communicators to help them develop their ideas, blend them with their personality and design style, and work to define and refine both until they are in step with one another like a waltz. While pursuing her degree in Organizational Leadership from Thomas Edison State University, she became fascinated with the intersection between creativity and business. Since then, she has worked on multiple projects ranging from web design to animated presentations, logos, info-videos, and more. (And she is always on the lookout for new mediums tackle.)
Currently, she lives in Richmond, VA where she spends her free time working with ESL students, training guide dog pups for Guiding Eyes for the Blind, hunting for the best pastry, and exploring the historic areas of the city.
Shulamis is a chronic researcher, information organiser, word addict, people connector, and content creator. In typical parlance, that means she’s a writer, but she finds the word rather limiting. Her work has been published in multiple magazines and websites, and she’s crafted copy for ads, social media posts, websites, ebooks, and guides. She also enjoys pulling out her digital red pen to edit web copy, articles, and anything else with grammar mistakes, spelling errors, and unnecessary obfuscation. To better serve her clients and expand her expertise, she obtained a bachelor’s degree in communication and media studies, and a certificate in creative writing.
In addition to being a writer, Shulamis is a pro photographer, digital marketer, and tea drinker. (Coffee is for the weak.) She lives in Canada which means it hurts her soul when she has to spell like an American. It also means she loves maple syrup, supports cold weather, and speaks French.